Hi, I’m Sophie LIllie.

Maybe you love the idea of creating something that feels yours, something that blends creativity, strategy, and storytelling. That’s exactly what I’m passionate about. I’m a student at UNC Chapel Hill studying Advertising & Public Relations and Psychology, and I’m drawn to finding new ways to connect brands with people in ways that feel real.

Whether it’s crafting a campaign, building a visual identity, or creating content that inspires, I believe every story deserves to be told thoughtfully. There’s something so rewarding about watching a creative idea come to life and seeing it make an impact. This space is where I share the things that keep me inspired, creative ideas, and all the little details in between.

Somewhere Between Nostalgia and Now

I love anything that feels a little nostalgic, the kind of thing that instantly takes you back even if you can’t explain why. Vintage designs, soft color palettes, and that perfect green and pink combo always catch my eye. I could spend hours scrolling through Depop, falling in love with old pieces that feel like they have stories attached to them, or sorting through old letters that hold little pieces of time. I love making collages too, cutting, layering, and creating something new out of things that once belonged to different moments.

Rom-coms from the early 2000s are my comfort movies, especially when paired with my night time routine, candles lit, skincare done, and a cozy blanket. I love slow moments like that just as much as the creative ones, the kind that make life feel full. I find so much inspiration in microinfluencers with chic, effortless style, the kind of fashion that feels attainable yet inspiring. I also love wearing jewelry passed down from my mom, pieces that carry memories and make me feel connected to her in the smallest, sweetest ways. And of course, my King Charles Cavalier, Henry, who somehow manages to make every day better just by being himself.

I think life is made up of these little pieces, colors, memories, sounds, and routines that make everything feel a bit more beautiful. I love the feeling of a new beginning, that quiet excitement that comes with change. That’s what I love most, finding meaning in the small things and turning them into something worth remembering.

A young girl with dark hair in a bun, wearing a pink tutu dress, gray tights, and carrying a pink bag, standing against a light green background with white polka dots, smiling and pointing at herself.